Introduction

Malaysia received a total of 25.9 million international tourists in 2017, recording a 0.8% increase compared to 25.7 million in 2015, amidst stiff competition from other neighbouring countries in the ASEAN region. Tourist receipts grew 19.1% to RM82.3 billion in 2017 compared with RM69.1 billion in 2015. In addition, the average length of stay in 2017 for foreign tourists increased to 5.7 nights from 5.5 nights in 2015.

Moving forward, strategies will be implemented as follows:

Tourism industry

  1. Rebrand Malaysia as a leading tourist destination and capitalise ecotourism products
  2. Leverage digital platform to further promote tourism products and services
  3. Increase accessibility to and within
  4. Malaysia and improve quality of services
  5. Improve infrastructure and facilities as well as instil maintenance culture

Creative Industry

  1. Develop comprehensive plans to leverage culture, arts and craft to ensure sustainability
  2. Promote animation, electronic games and music industry as well as create innovative entrepreneurs
  3. Review existing incentive and funding mechanisms to enhance transparency and promote the industry
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